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Another topic scaring multiple businesses - the dreaded contracts. We will be honest on this one. Our team never understood the issues with contracts.

Why are you scared to sign a contract that guarantees YOUR RESULTS? We offer a satisfaction guarantee, as you might know, or not. In DRAKONICA we don’t want your money, we hunger for your results. We want to be proud of our work and we want our achievements to speak for ourselves.

So, the real issue here is if you are at the stage where you can spend enough resources for at least 6 consecutive months ahead of time. Because let’s be honest - real long-lasting results take time. We maximize our efforts, from the first moment of our mutual journey, but to achieve the ultimate goal - exponential growth, there is a moment in which you have to show some patience. For us, the contracts are a tool showcasing your commitment to your own future.

For each service, you can find a pricing range listed on its respective service page. But please keep in mind two things. First, we have our minds set on delivering at least 10x the value we charge. If we are NOT confident that you will get amazing ROI, then we won’t work on your project. No way around this. Also, each final proposal from our team will be made only after we have an initial discussion or a discovery call.

It is up to you. But let’s share some statistics about what your users might think about the quality of your online presence (website mainly) based on first impression.

- People form 75% of their judgment on a website’s credibility purely on its aesthetics.
- 88% of online shoppers say they wouldn’t return to a website after having a bad user experience.
- 70% of online businesses that fail do so because of bad usability.
- 53% of mobile site visitors leave a page that takes longer than three seconds to load.
- 88% of online consumers are less likely to return to a site after a bad experience.

The list goes on and on…

Unless you’ve been living under a rock in the past decade you too should know how important is to have the visual representation of your precious business as polished and influential as possible.

Attractive, functional, and well-thought-out websites are super valuable assets. They can and will influence your client's perception of your overall performance. Based on that they will form their choice - in your or your competitors' favor. The stunning fact is that this happens instantaneously - in UNDER half a second. That’s right “It takes about 50 milliseconds (that’s 0.5 second) for users to form an opinion about your website that determines whether they like your site or not and whether they’ll stay or leave.”

This is the part of the FAQ section that has us on the edge of our chairs. Partly, because we are too excited talking about the medium that has created so much wealth in just a few decades. And partly, because we are truly upset by the fact that so few businesses are understanding the social media marketing environment.

Come on… without an exaggeration, even your grandma is on social media. And probably SM is influencing her notion of the world. Social Media is guaranteed to influence even her daily decisions (yep, even what and when to buy). What makes you think that your clients are different? Are they living in a vacuum? We bet against that. Are they from the B2B sphere? Then you are in for a rough awakening because 83% of B2B content marketers use B2B social media ads and/or promoted posts.

Let’s take a look at more social media stats:
- Daily active users (DAUs) on average for Q4 2021 reached 1.8 billion, which was an 11% year-over-year increase
eMarketer forecasts that Instagram will reach 1.1 billion users in 2022
- Pinterest’s demographics have expanded with male and Gen Z users growing 40% year over year
- LinkedIn has over 774 million users, with roughly a quarter of them being U.S. internet users
- 4 of 5 LinkedIn members drive business decisions

You have to know the answers for your business - how your social media drives direct revenue (does it?) and how it integrates with the overall customer experience (does it improve it?). The right approach for us is to create a unique and influential social media presence that just clicks with your audience. That's a requirement if you want your Social Media to be seen by your clients and to persuade them they take action (to buy, follow, or whatever is your most desired action).

Having a smartly prepared strategy, that is then meticulously implemented, is the best way to increase your client acquisition and ignite your competitive advantage.

For every business-savvy individual one thing is clear - having the ability to sell is the most valuable skill for each individual or a business. What brings the money to the table are sales. There is no other activity that impacts your revenue as much as sales. And to go further, what is exactly copywriting? Simply put - the skill to sell with written words.

Let’s go even further. In today’s environment, we look at copywriting as a method of convincing an audience to take the most desired action for the business (at that certain moment). This action ultimately ends up as purchasing your products or services. But in the modern buyer’s journey, before a person buys, there are too many touch points or micro-moments, which should be influenced effectively.

At each step, you have to serve the right message. In a concise and influential manner. That’s why the importance of influential communication goes way beyond just sales. This opinion might sound to you a bit controversial because tons of social media “experts” are spreading the word about the decreasing importance of writing a copy that sells. For us, it is exactly the opposite - you should have a long-term plan (copywriting strategy) on how to convince your audience to “buy” your ideas, your content, your branding, your products, and your services.

For a second, please imagine that you are in a completely dark room. You have one mission - to hit a target located somewhere in the room with a bow and arrow (or a shooting device of your preference). Even if you have unlimited ammo, your efforts will be completely dependent on the mercy of luck. Now let’s imagine that you have a flashlight or some other source of light. How much easier would be to hit that target?

The role of proper strategy incorporating sales and marketing working synergistically can be your superpower. But on the other hand, if you don’t have your strategy in place, then you are like a ship without a rudder. We believe that no online or offline business should exist without at least a basic form of strategy. The business landscape becomes saturated day by day, so soon being able to showcase your unique qualities with the help of a detailed competitive research will be absolutely crucial.

Additionally, another enormous benefit of having your strategy built by outside-of-your-organization experts is that they don’t share your blind spots. They are getting paid to be objective and are not influenced by the feelings that you might have for your business.