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It is obvious that our agency prides itself on being more than the typical marketing agency. The reason is simple - we love to mix sales and even business development tactics in our daily practice. We do all that because for us the only acceptable outcome is seeing our clients grow into the niche leaders they can be. Drakonica aligns sales and marketing with ease, because of the 15 years of experience on the sales battlefield that our founder Eugene Yovchev has. During that time he had the opportunity to identify the most essential skill for every salesperson or marketer. A deep understanding of human psychology and decision-making. It’s needless to emphasize that if you lack the ability to communicate persuasively, your efforts as a marketer will fail. Empowered with this knowledge, Eugene founded Drakonica. He also made sure that this synergy of sales expertise and marketing will become our agency's superpower.
Our founder has had the chance to communicate with entrepreneurs from almost every imaginable niche. This immersion in the marketing industry allowed him to extrapolate a few key insights. One of them was that one crucial factor that shapes each business’s future is the quality of its offer. But, having a quality product or service (even coupled with a stunning offer) is only half of the equation. Because even if you have the best product or service on the planet, if no one knows about it, you will still struggle to get new clients. Transforming your offer into a high-converting powerhouse requires influencing many micro-transactions. Google calls them "micro-moments". You have to "sell" your social media first impression, email, landing pages, your customer service. Also, you have to "sell" your ideas, messages, and influence. That's why the broad meaning of "selling" is part of our DNA. We understand the impact of this skill and leverage it with pride.
In our experience, a business owner, even backed up by his team, can develop a stunning product or service. But marketing them properly is close to impossible, and we’ve all seen what happens if you spread your efforts too thin. The desire to solve this challenge inspired our founder to lay the foundation of Drakonica. Our mission is to help the thousands of businesses that have a high-quality offer but are struggling to go to the next level. We empower them with sophisticated marketing campaigns, enhanced by a well-thought-out sales strategy.
This mix of marketing and sales we offer is further enhanced by another powerful tool that fits synergistically.
No matter what the industry is, there is one almost certain indicator of a company’s successful future. And those are the systems. The entrepreneurs that had developed their Standard Operating Procedures (SOPs) are growing faster. They deliver the most consistent and predictable results. That's why...
Of course, we've developed well-thought-out systems, or in other words - SOPs for each of our services. With their help, we produce predictable outcomes for our campaigns.
But let's not forget that the marketing industry is truly a creative one. That's why in our agency, we have a special place for the creative outbursts that empower most of our results. Unsurprisingly, our creativity thrives because the logical tasks in our practice are streamlined by our field-tested SOPs. This environment lets us free up more mental capacity. Thus, our creativity blossoms because we've unburdened our minds from the rest of the activities demanding focus.
With everything said, we, the team at Drakonica, would love to challenge you to dream bolder and bigger. To set your targets higher than ever before. Because if you choose to start working with us, we will do what is required to get you to the next stage of your growth.
In Drakonica we experience your Increased Competitive Advantage as our own triumph and we are ready to celebrate again.
Will you join us?
The concept behind this self-reinforcing flow of steps was extrapolated by our founder over the last two decades. As long as he remembers himself, Eugene was searching for a recipe for constant growth. After he consumed and applied tons of educational resources, he managed to recognize a repeatable pattern. The steps were stunningly simple but found in almost every growth-generating process. After he tested the formula thoroughly it quickly becomes his philosophy. Understandably the D.R.A.K.O.N.™ formula is also a core concept for our agency. Let us introduce you to our secret weapon - D.R.A.K.O.N.™
A wise man has said that: “A man without a goal is like a ship without a rudder”, the same goes for businesses. The first and absolutely necessary step for every initiative is to have precise, enthusiastic but achievable, smart goals. In everything we do, this is our first thought - what is the end goal? From there, we reverse engineer the best methods, tools, and strategies to be applied.
Removing obstacles before they become a significant challenge is one of the prerequisites of a successful strategy. We will remind you of another famous quote "Luck Is What Happens When Preparation Meets Opportunity". We love to be lucky, also we love smooth sailing, that's why we invest significant efforts to remove potential limitations, so we can focus our efforts on more potent activities.
Applying the effective strategy that we tinkered is a crucial step on the way to achieving the targeted goals. Nothing beats execution. Relentless action is what creates an increased competitive advantage for our clients. We manage to achieve the target KPIs thanks to our proactive mindset. We are only satisfied when we see the progress of our clients!
Long-term exponential growth is our north star. Growing at a scale requires consistency. To persistently keep moving in the direction of the pre-determined goals is a challenge that maybe has failed the most entrepreneurs in the world. First of all, consistency is hard. Second, it is really easy to get drunk on your early success and lower your guard. To tackle this problem, a trusted partner with a fresh perspective can be the best solution.
After setting the fundamentals properly, it is time to look at the possible optimizations. This is one of the most important steps if you desire to get to the top of your niche and stay there. One of the smartest ideas, when it comes to optimization, is to be flexible and open to new ideas or situations. We are highly influenced by the Lean methodology. This gives us two advantages - on one side we make the most of every resource that we manage, and on the other, we are flexible enough. Being able to maneuver easily is key for successful optimization.
The business game is hard and draining. Not always, but most of the time. In our opinion, the entrepreneurs that have it “easy”, are almost always the ones that nurture their passion, resources, team, etc. One way or another, the danger of stagnation is always present. That’s why we constantly try to find a way to proactively nurture our passion. All of this is also applicable to the strategies we develop for our clients.