Often the misalignment between sales and marketing stems from the complex tech that is overwhelming us. The vast sea of digital tools, SaaS, and platforms can mislead modern marketers. If they lack a true understanding of what "selling" means, they start to focus exclusively on the various tactics, algorithms, hacks, and emerging social media platforms.
Conversely, our focus is set on the powerful marketing fundamentals and the principles of persuasion. They are evergreen. This approach is crucial because, despite the rapid digitalization, on the other side of the digital screen always are real people. And humans have their psychology wired in a certain way. We've spent thousands of hours studying human decision-making processes, so we can leverage this knowledge in our marketing activities.
We don't apply any of the marketing tactics in our arsenal, without first planning how in the long term this will lead to more "sales". To clarify, for us, a “sale” is not only a transaction, but also an array of desired actions. Actions that can transform the audience into loyal clients or even brand ambassadors.
In this regard, it will be correct to say that in Drakonica we keep our "sales brains" always on. Because for us "selling" is equal to effective communication and solving problems for our partners. This is the reason we never do marketing chasing vanity metrics, we always strive to "sell" and achieve impressive ROI from our efforts.