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If you want your copywriting to captivate your audience while generating stunning ROI, then a few requirements have to be met.
First, the copy has to confidently address every logical concern of your clientele (even before it pops into their minds). Simultaneously it also has to caress their deepest emotional desires.
Of course, the copy also should reach your target audience. And if you want this to happen organically, (without breaking the bank for paid traffic), your texts have to be written with the pretentious SEO standards in mind.
Fortunately, you have landed on the right page, because when you choose our team, you will have your copy crafted according to the best industry standards. Equipping you with texts that will enchant your readers and convert them to clients that will generate a significant spike in revenue is our duty.
Instead of worrying about your copywriting needs, order now following our quick and easy process, and invest your time and energy in something significant or pleasurable.
In simple terms, copywriting is the writing of text used for specific marketing purposes. The copy applications may vary but the main one is to persuade. This is the reason that every influential copy is a culmination of meticulous research. Our experience shows, that if we want to achieve certain goals with our written texts, it is mandatory to put ourselves in the shoes of the end consumer. This is crucial, otherwise, we won't be capable to understand how to present the information in a way that will provoke the desired action.
Of course, it is difficult to influence your audience through your written messages in today's digitally overwhelming world. This challenge has created a demand for a specific breed of modern copywriters. They have mastered the skill to write creative and influential copy, while in addition having an excellent understanding of how digital marketing campaigns work. Those experts, or so-called digital copywriters, have established themselves as the most sought-after specialists.
They know how to craft a highly influential text that will also comply with the specifics of the platform it's written for. Those writers are masters at evoking emotion and experts in motivating action. In addition, they are also adept at utilizing cognitive biases while skillfully applying their knowledge of human psychology. These copywriters are a few of the experts who understand the human decision-making processes like no other. In short, writing content that sells is second nature to them.
But what makes them special is their competence in the area of digital marketing. Their value is so high because of their grasp of how conversions work, what are the phases of marketing/sales funnels, how to mold their copy for the different marketing strategy needs, and so on. It's fascinating how these marketing proficient copywriters have the ability to utilize knowledge from all of the mentioned fields. This allows them to create an influential apparatus that generates extraordinary business growth.
In Drakonica every word is written by such experts - with knowledge both in the field of digital marketing and copywriting, and some of our writers (as our founder for example) even have more than 15 years of additional experience in sales. As you might have heard already: "copywriting is selling with written words".
By now, we bet it is already obvious, that copywriting is sitting on a pedestal in our agency. It's because, in this era of stupendous amounts of content, you can’t compromise with your messages. Every piece of text you have on your social media, website, emails, or wherever, has to fulfill its purpose effectively. If your copy is boring you are doomed. On the other hand, if every sentence your reader lay his eyes on is just bragging about your greatness… guess what happens next? They bounce. Forever.
Here we speak from experience because, when it comes to selling online, our team has spent years researching every possible sales technique that we could get our hands on and test in our practice.
We invested so much effort to find what actually works because online the toolkit of the sellers is limited - most of the time you don’t have personal contact, and you can’t even hear the tone of voice of the prospect. You just don’t have a real person in front of you. We needed to find a way around that. Luckily, we found it in the face of copywriting. A good copy can overcome most of the mentioned challenges.
Now let's reveal a small portion of the methods we use to write copy that achieve our clients' goals and bring them surprisingly high returns. Let's start with the most important phase of our process - the research. Researching in minute detail, who we are writing for, is our first step to success. We strive to gain insights for you, your product, your competitors, and most importantly - the audience for which we write. To reach the hearts of your customers, first, we start talking in their language and then we write.
To put this in context, we are sure that you have personally experienced one of the biggest causes of a revenue loss - a salesperson who was ignorant and simply "didn't speak your language". He probably flooded you with alien-sounding jargon or just his communication style repelled you. When this happens (in real life or online) the outcome is always the same - you leave frustrated and trying to comprehend why they couldn’t take your money. To guarantee that our clients would avoid such situations, in Drakonica we don't spare our effort during the preparation phase. We invest the necessary time and we are not shy to ask. We dig wide and deep. To go even further, we also use a number of expensive tools for researching keywords, competition, users, and other factors deciding the quality of the written copy.
After the research phase is done, it is time for us to "put the puzzle together". Because we have a solid understanding of the specifics of the field we're writing about, it's easy to apply the most fitting copywriting formula and fine-tune the tone of the texts. Let's not forget that the goal of the copy is to resonate with your targeted audience perfectly. Of course, we consider your unique brand voice and pick our words strategically, so they are absolutely coherent with your branding.
After we've decided on the formulas, techniques, and copywriting tricks that will make your copy a client acquisition machine, then we proceed with the creation of the final text. Next, the draft is ready and it goes for proofreading. This way we are sure that the content is 100% ready to conquer new heights. The redactor makes sure that the text is up to the SEO standards, if the copy is adapted for the platform it would land on, and if the content corresponds to the traffic source. We only forward the copy only after we are confident that the end result is a captivating and persuasive copy.
We strictly control the quality of our copy, because our only acceptable outcome is copy that will be generating a surprising amount of loyal new clients and ROI.
You can imagine your website and your landing pages' copy as a team of highly-experienced sales executives working tirelessly. In reality, they are doing exactly the same job. The difference being your online texts are working for your business growth 24/7/365. But there are a few key requirements if you want them to succeed. First, this type of copy has to be written in a way that glues the eyes of the readers to the page since the moment they lay eye on it and keep it this way until the end, otherwise, they will simply bounce and go to a competitor. Further, after igniting the curiosity of the visitors, then it is time to influence them and smoothly move them to the next step (convert them) without raising any objections. Throw in a consistent brand voice for all of your online assets and in no time you will be experiencing a spike in engagement leading to many new clients.
As we all know “content is king”, so having impactfully written words in your digital arsenal is proven to be an excellent idea. For your business, we will create blog posts capable of bridging the gap with your audience. Our articles will enhance and further develop your brand image while ranking you among the top results of Google SERP. In addition, if your needs go beyond an engaging blog post, then feel free to choose a longer and more informative format. Pick an article, whitepaper, e-book, or whatever will fit your strategy and we will deliver it. Every content we write consists of influentially written texts, which will meet your marketing needs while wooing your clients.
In the modern era of digital marketing, copywriting has expanded its importance in many new domains. One of them is the text crafted for the dynamic landscapes of social media platforms. This type of copywriting requires expert knowledge, not only in the sphere of writing but also in the domain of digital marketing. In our team, we are proud to work with copywriters that have a ton of knowledge about the nuanced details of each platform. Having your SM posts written by an expert is a sure way to blow away the competition and amass more influence, loyal followers, and sales.
Email, as a channel, is one of the most important (yet neglected) ones. First of all, the ROI of email marketing is rising up to x44 times. Stats unmatched by any other communication medium. Besides, your email list is an asset that you completely own. You can manage your email subscribers however you want. And it is a very good idea to nurture them well. We can create for you highly-effective email campaigns with attention-grabbing headlines. The headlines we develop will make your subscribers curiously check their inboxes for the emails of your campaign. Apart from standard email sequences, we can also write you highly-converting cold emails, transactional emails, nurturing emails, drip campaigns, and much more. Reach out to us for anything you needed from the world of email marketing.
E-commerce texts have a special place in our hearts. They are quite challenging because almost all the time they need to be short, but sharp and attention-grabbing on the spot. Also, product descriptions are key to e-commerce success. It's because your website visitors can’t touch or have any kind of significant contact with your products. The descriptions have the task to describe the products in a way that will totally immerse the reader. Having your description written with rich and expressive language, which is letting the reader “experience” the product, will have them buying, even before they had the chance to think about it. Also, let us remind you that a creative and unique product description is a key differentiator for your brand. Often the products you sell and their photos are the same, or similar to those of your competitors. But if your descriptions are emphasizing your unique selling points, while being coherent with your brand image, they will convert much more effectively.
PPC copy is the epitome of “short and sweet”. To have effective ads you need to have their copy totally on-point. In a few sentences, you have to: engage the user’s attention, convey emotion, include statistics if possible, include keywords, defuse objections preemptively, trigger action, and more. To make the situation even more complex - every platform has unique dynamics and allows for different lengths of the copy. This field of copywriting is unique with the demand for the writer to maintain a high degree of creativity while also showcasing his logical prowess.
You can imagine your website and your landing pages' copy as a team of highly-experienced sales executives working tirelessly. In reality, they are doing exactly the same job. The difference being your online texts are working for your business growth 24/7/365. But there are a few key requirements if you want them to succeed. First, this type of copy has to be written in a way that glues the eyes of the readers to the page from the moment they lay an eye on it. The copy has to keep it this way until the end, otherwise, they will bounce and go to a competitor. Next, after igniting the curiosity of the visitors, then it is time to influence them and smoothly move them to the next step (convert them) without raising any objections. Throw in a consistent brand voice for all of your online assets and in no time you will be experiencing a spike in engagement, leading to many new clients.
As we all know “content is king”, so having impactfully written words in your digital arsenal is proven to be an excellent idea. For your business, we will create blog posts capable of bridging the gap with your audience. Our articles will enhance and further develop your brand image while ranking you among the top results of Google search results. Also, if your needs go beyond an engaging blog post, then feel free to choose a longer and more informative format. Pick an article, whitepaper, e-book, or whatever will fit your strategy and we will deliver it. Every content we write consists of influentially written texts, which will meet your marketing needs while wooing your clients.
In the modern era of digital marketing, copywriting has expanded its importance in many new domains. One of them is the text crafted for the dynamic landscapes of social media platforms. This type of copywriting requires expert knowledge, not only in the sphere of writing but also in the domain of digital marketing. In our team, we are proud to work with copywriters that have a ton of knowledge about the nuanced details of each platform. Having your SM posts written by an expert is a sure way to blow away the competition and amass more influence, loyal followers, and sales.
Email, as a channel, is one of the most important (yet neglected) ones. First of all, the ROI of email marketing is rising up to x44 times. Stats unmatched by any other communication medium. Besides, your email list is an asset that you completely own. You can manage your email subscribers however you want. And it is a very good idea to nurture them well. We can create for you highly-effective email campaigns with attention-grabbing headlines. The headlines we develop will make your subscribers curiously check their inboxes for the emails of your campaign. Apart from standard email sequences, we can also write you highly-converting cold emails, transactional emails, nurturing emails, drip campaigns, and much more. Reach out to us for anything you needed from the world of email marketing.
E-commerce texts have a special place in our hearts. They are quite challenging because almost all the time they need to be short, but sharp and attention-grabbing on the spot. Also, product descriptions are key to e-commerce success. It's because your website visitors can’t touch or have any kind of significant contact with your products. The descriptions have the task to describe the products in a way that will totally immerse the reader. Having your description written with rich and expressive language, which is letting the reader “experience” the product, will have them buying, even before they had the chance to think about it. Also, let us remind you that a creative and unique product description is a key differentiator for your brand. Often the products you sell and their photos are the same, or similar to those of your competitors. But if your descriptions are emphasizing your unique selling points, while being coherent with your brand image, they will convert much more effectively.
PPC copy is the epitome of “short and sweet”. To have effective ads you need to have their copy totally on-point. In a few sentences, you have to: engage the user’s attention, convey emotion, include statistics if possible, include keywords, defuse objections preemptively, trigger action, and more. To make the situation even more complex - every platform has unique dynamics and allows for different lengths of the copy. This field of copywriting is unique with the demand for the writer to maintain a high degree of creativity while also showcasing his logical prowess.